A purple toning shampoo that strengthens, hydrates, and neutralizes brassiness while keeping hair hydrated from roots to ends.

Hair Type: Fine, Medium, and Thick

Hair Texture: Straight, Wavy, Curly, and Coily

Hair Concerns:
- Dryness
- Color Safe
- Brassiness

This highly concentrated, sulfate-free shampoo forms a rich lather to neutralize brassiness and boost brightness after one use. Suitable for all blonde, lightened, and gray hair—natural or stylist-created, root-to-tip or balayage—this non-drying formula can be rotated into any hair maintenance routine as needed for your best blonde yet. It’s scientifically proven to boost all blondes three times brighter compared to top purple shampoos.

How to use

-Use as needed to brighten unwanted brassiness.
-Apply to wet hair. Lather fully and let process one to three minutes.
-Rinse. For more-intense toning, leave on hair up to five minutes.
-Follow with Olaplex No.5 Bond Maintenance™ Conditioner (sold separately) for everyday moisture or Olaplex No.8 Bond Intense Moisture Mask (sold separately) for extra hydration.

Product tip:
-Pre-wash with Olaplex No.4 Bond Maintenance™ Shampoo (sold separately) to remove product buildup.