Power Grip Primer is the #1 Primer in America.* What it is: A gel-based, hydrating face primer that smooths skin while gripping your makeup. Why you'll love it: Gel primer formula grips...

What it is: A sticky gel-based face primer enriched with 4% niacinamide to help even out skin tone and brighten while gripping makeup. Why you'll love it: Gel primer formula with...

What it is: A sticky-as-e.l.f. primer that grips makeup for long-lasting wear while helping minimize the look of excess shine for a smooth, matte finish. Why you'll love it: Our fan-fave...

What it is: A cream-to-powder, wear-everywhere makeup stick in Luminous Berry that delivers a highly blendable kiss of color to eyes, lips, and cheeks. Why you'll love it: Versatile, multi stick...

What it is: A lip kit featuring Glow Reviver Lip Oil in 3 best-selling shades and 1 NEW glimmer finish for an ultra-shiny, nourished pout. Why you'll love it: Includes a...

What is it: A moisturizing lip balm that hydrates with a sheer tint of color, all in a squeeze tube for easy application. Why you'll love it: New and improved formula...

What it is: A bi-phase makeup setting spray with shockingly fine mist that grips makeup for long-lasting wear with a hydrated, dewy finish. Why you'll love it: Bi-phase setting spray with a...

Same formula, new look! What it is: A loose setting powder that lightly veils the skin for that dreamy, airbrushed finish. Why you'll love it: Weightless feel on the skin Creates...

What it is: A long-lasting, hydrating liquid foundation that delivers just-right, medium buildable coverage and a satin finish. Why you'll love it: Long-lasting satin finish foundation that delivers medium buildable coverage Breathable...

What it is: A long-lasting liquid blush that delivers a dewy, high-pigment pop of color to cheeks. - new shades available!   Why you'll love it: Long-lasting liquid formula delivers high-pigment...

What it is: A buildable, multi-use blush tint with a hydrating, watery texture for a sheer, long-lasting stain Why you'll love it: Multi-use lip and cheek tint for a sheer wash...

What it is: An ultra-glossy tinted lip oil that nourishes, hydrates and enhances your lips’ natural color - new shades available!  Why you'll love it: Non-sticky, hydrating lip oil with a high-gloss...

What it is: An ultra-glossy glimmer lip oil that nourishes, hydrates and enhances your pout with a pop of sparkle and shine. Why you'll love it: Hydrating lip oil with a...